M

MCP Google Ads

Google Ads MCP is a tool that connects Google Ads with Claude AI. It analyzes advertising data through natural language conversations and provides functions such as account management, campaign analysis, keyword optimization, and budget management.
2.5 points
80

What is Google Ads MCP?

Google Ads MCP is an integrated tool that allows you to analyze advertising data in Google Ads through natural language conversations. You can view account information, performance metrics, keyword analysis, and ad management.

How to use Google Ads MCP?

Simply set up your Google Ads API credentials, activate the virtual environment, and then interact with the MCP server through Claude or Cursor to start the analysis.

Use Cases

Suitable for professionals who need in - depth analysis of Google Ads performance, including advertising managers, marketing analysts, and technology developers.

Main Features

Account ManagementView all Google Ads accounts and get basic account details and campaign information.
Campaign Analysis and ReportingTrack impressions, clicks, conversion rates, and cost metrics, and compare performance over different time periods.
Keyword and Ad PerformanceIdentify the best - and worst - performing keywords and analyze the effectiveness of ad copy.
Budget and Bid ManagementMonitor budgets and expenditures and optimize bidding strategies.

Advantages and Limitations

Advantages
Easily access complex Google Ads data through natural language conversations.
Support custom queries to meet personalized needs.
Automatically handle authentication and token refresh, reducing manual intervention.
Limitations
Initial setup requires a certain technical background.
It may take longer response times for large - scale data sets.
Some advanced features may depend on specific API permissions.

How to Use

Install Dependencies
Ensure that Python 3.11 or a higher version and Node.js are installed.
Download and Unzip Google Ads MCP
Download the ZIP file from GitHub and unzip it to a local directory.
Create and Activate a Virtual Environment
Create an isolated virtual environment to install project dependencies.
Configure Environment Variables
Edit the .env file and fill in your Google Ads API credentials.
Start the MCP Server
Run the server script to connect to the Google Ads API.

Usage Examples

List All AccountsRequest to display all Google Ads accounts and their basic information.
Get Ad Performance in the Last 30 DaysAnalyze the performance of each ad campaign in the last 30 days.

Frequently Asked Questions

How to obtain Google Ads API credentials?
Does it support multi - account management?
How to solve the problem of the Python command not being found?

Related Resources

Google Ads API Documentation
Official documentation to understand the basics of the API.
GitHub Code Repository
Source code address for easy contribution and learning.
Claude AI Download Page
Download the Claude Desktop client.
Installation
Copy the following command to your Client for configuration
{
  "mcpServers": {
    "googleAdsServer": {
      "command": "/FULL/PATH/TO/mcp-google-ads-main/.venv/bin/python",
      "args": ["/FULL/PATH/TO/mcp-google-ads-main/google_ads_server.py"],
      "env": {
        "GOOGLE_ADS_AUTH_TYPE": "oauth",
        "GOOGLE_ADS_CREDENTIALS_PATH": "/FULL/PATH/TO/mcp-google-ads-main/credentials.json",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_DEVELOPER_TOKEN_HERE",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "YOUR_MANAGER_ACCOUNT_ID_HERE"
      }
    }
  }
}

{
  "mcpServers": {
    "googleAdsServer": {
      "command": "/FULL/PATH/TO/mcp-google-ads-main/.venv/bin/python",
      "args": ["/FULL/PATH/TO/mcp-google-ads-main/google_ads_server.py"],
      "env": {
        "GOOGLE_ADS_CREDENTIALS_PATH": "/FULL/PATH/TO/mcp-google-ads-main/service_account_credentials.json",
        "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_DEVELOPER_TOKEN_HERE",
        "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "YOUR_MANAGER_ACCOUNT_ID_HERE"
      }
    }
  }
}

{
     "mcpServers": {
       "googleAdsServer": {
         "command": "/FULL/PATH/TO/mcp-google-ads-main/.venv/bin/python",
         "args": ["/FULL/PATH/TO/mcp-google-ads-main/google_ads_server.py"],
         "env": {
           "GOOGLE_ADS_CREDENTIALS_PATH": "/FULL/PATH/TO/mcp-google-ads-main/service_account_credentials.json",
           "GOOGLE_ADS_DEVELOPER_TOKEN": "YOUR_DEVELOPER_TOKEN_HERE",
           "GOOGLE_ADS_LOGIN_CUSTOMER_ID": "YOUR_MANAGER_ACCOUNT_ID_HERE"
         }
       }
     }
   }
Note: Your key is sensitive information, do not share it with anyone.
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