Amplitude Analytics

The Amplitude MCP Server is a Model Context Protocol (MCP) server for integrating Amplitude analytics into AI workflows, supporting functions such as event tracking, page views, user registration, setting user properties, and revenue tracking.

Customer data platform Marketing #Data analysis #User behavior #AI integration #Event tracking .JavaScript

rating : 2.5 points

downloads : 24

update time : 2025-04-28

What is the Amplitude MCP Server?

The Amplitude MCP Server is a server based on the Model Context Protocol that allows AI assistants (such as Claude) to directly integrate with the Amplitude analytics platform, enabling functions like event tracking and user behavior analysis without writing code.

How to use the Amplitude MCP Server?

Simply install the server and configure Claude Desktop, and then you can use natural language instructions to let the AI assistant complete various analysis and tracking tasks.

Use cases

Suitable for scenarios that require data analysis support, such as product analysis, user behavior tracking, conversion rate optimization, and A/B test result tracking.

Main features

Event trackingRecord user behavior events and their attributes, such as button clicks and feature usage.

Page view trackingTrack information such as the pages users visit and their stay time.

User registration trackingCreate new user profiles and record registration information.

User property updateUpdate the property information of existing users.

Revenue trackingRecord user purchase behavior and revenue data.

Advantages and limitations

Advantages

Integrate Amplitude analytics functions without writing code

Complete complex data tracking tasks through natural language instructions

Seamlessly integrate with AI assistants such as Claude

Support multiple data types and event tracking

Limitations

Require an Amplitude API key

Data may take a few minutes to appear in the Amplitude dashboard

Currently only support basic analysis functions

How to use

Install the server

Install globally via npm or run directly using npx

Configure Claude Desktop

Edit the Claude Desktop configuration file to add MCP server settings

Start using

After restarting Claude, you can use Amplitude functions through natural language instructions

Usage examples

Track feature usageRecord that a user has used a specific feature

Create a user profileCreate an analytics profile for a newly registered user

Frequently Asked Questions

How to obtain an Amplitude API key?

How long does it take for event data to appear in Amplitude?

Do I need programming knowledge to use this service?

Related resources

Amplitude official website

The official website of the Amplitude analytics platform

Model Context Protocol specification

The official documentation of the MCP protocol

GitHub repository

Project source code and issue tracking

🚀 Amplitude Project Guide

This project guide provides a comprehensive introduction to using Amplitude for event tracking, user profile management, and revenue monitoring.

🚀 Quick Start

Installation Steps

Download and install Node.js (version 16 or higher).
Clone this repository: git clone https://github.com/yourusername/amplitude-guide.git
Navigate to the repository directory: cd amplitude-guide
Install dependencies: npm install

Start the Server

Run the following command to start the server:

node server.js --api-key YourAmplitudeAPIKey

✨ Features

Function Overview

Amplitude Event Tracking: Record various user operations in the system.
User Profile Management: Create, update, and retrieve user profile information.
Revenue Tracking: Monitor purchase behavior and other financial - related activities.

Core Components

Amplitude Data Interface: Responsible for interacting with the Amplitude API.
Event Logger: Record all events that occur and their detailed information.
User Profile Manager: Handle the creation and update of user profiles.

💻 Usage Examples

Track Button Clicks

// Create a new event object
const event = {
  userId: 'user123',
  eventType: 'button_click',
  properties: {
    buttonId: 'submitBtn',
    pageUrl: 'https://example.com/page'
  }
};

// Send the event to Amplitude
amplitude.track(event);

Create a User Profile

const userProfile = {
  userId: 'user456',
  userName: '张三',
  email: 'zhangsan@example.com',
  plan: 'Free'
};

// Update or create a user profile
amplitude.setUserInfo(userProfile);

📚 Documentation

Troubleshooting

Server not starting:
- Confirm that a valid Amplitude API key is provided.
- Check if Node.js is installed and the version meets the requirements (16 or higher).
Amplitude tools not showing in Claude Desktop:
- Verify that the claude_desktop_config.json file has correct syntax.
- Restart Claude Desktop after editing the configuration.
- Ensure that the server path is set correctly.
Events not showing in Amplitude:
- Verify the correctness of the Amplitude API key.
- Check the Amplitude project settings to ensure normal data reception.
- Events may take a few minutes to appear in the Amplitude interface.