M

MCP Server Google Analytics

A Google Analytics 4 data access server based on the Model Context Protocol, providing data query functions for page views, user activity, event analysis, and user behavior.
2.5 points
33

What is Google Analytics MCP Server?

Google Analytics MCP Server is a server based on the Model Context Protocol, used to access data from Google Analytics 4 (GA4). It can help you gain in - depth insights into website traffic, user behavior, and event performance.

How to use Google Analytics MCP Server?

Through simple configuration and API calls, you can easily obtain the required analysis data. Just set up the environment variables and start the server to begin using it.

Applicable scenarios

Suitable for enterprises and individual developers who need to conduct in - depth analysis of website traffic, user behavior, and event performance.

Main features

Page view analysisObtain page views and their related dimensions (such as page URL, country) within a specific date range.
Active user statisticsTrack the change in the number of active users over a period of time.
Event analysisAnalyze the occurrence frequency of specific events and their related indicators.
User behavior analysisMonitor key indicators such as user session duration and bounce rate.
Flexible date selectionSupport custom date ranges for all queries.

Advantages and limitations

Advantages
Support multi - dimensional data queries to meet complex analysis needs.
Easy to integrate into existing systems.
Provide comprehensive user behavior and event data.
Flexible date selection function to meet the needs of different time spans.
Limitations
Require Google Cloud project and GA4 permission configuration.
May involve high API call fees.
For non - technical users, the initial configuration may be a bit complicated.

How to use

Install dependencies
Ensure that Node.js 20 or a higher version is installed, and install the MCP server via npm or pnpm.
Configure environment variables
Set Google service account credentials and GA4 property ID.
Start the server
Run the command to start the MCP server.

Usage examples

Obtain page view dataQuery page view data within a specific date range.
Monitor active user trendsTrack the growth of active users over a period of time.

Frequently Asked Questions

How to create a Google Cloud project?
Why did my API call fail?
How to optimize performance?

Related resources

Official documentation
Official documentation for the Google Analytics Data API.
GitHub code repository
MCP Server GitHub code repository.
Example tutorial video
Quick - start tutorial.
Installation
Copy the following command to your Client for configuration
{
  "mcpServers": {
    "google-analytics": {
      "command": "npx",
      "args": ["-y", "mcp-server-google-analytics"],
      "env": {
        "GOOGLE_CLIENT_EMAIL": "your-service-account@project.iam.gserviceaccount.com",
        "GOOGLE_PRIVATE_KEY": "your-private-key",
        "GA_PROPERTY_ID": "your-ga4-property-id"
      }
    }
  }
}
Note: Your key is sensitive information, do not share it with anyone.
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