Northbeam MCP Server
The Northbeam MCP Server is a Model Context Protocol service for accessing Northbeam marketing analytics data, providing functions for querying metrics, dimensions, channel performance, cohort analysis, and attribution data.
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What is the Northbeam MCP Server?
This is a dedicated server based on the Model Context Protocol (MCP) for connecting to the Northbeam marketing analytics platform. It allows users to obtain marketing effectiveness data through a standardized interface, including key metrics such as channel performance analysis, user cohort tracking, and conversion attribution.How to use the Northbeam MCP Server?
You can query the required marketing data through simple API calls or the built - in MCP Inspector tool. It supports both command - line and visual interface operation modes.Use cases
It is suitable for scenarios such as digital marketing teams conducting effectiveness analysis, advertising optimizers evaluating channel ROI, and data scientists building marketing models. It is particularly suitable for analytical workflows that require automated access to marketing data.Main Features
Metric QuerySupports obtaining more than 200 predefined marketing metrics, such as conversion rate, average order value, ROAS, etc.
Dimension AnalysisAllows slicing and analyzing marketing data by multiple dimensions such as channel, region, and device.
Channel PerformanceGet real - time comparison of the input - output performance of each marketing channel.
Cohort TrackingSupports long - term value (LTV) tracking by user acquisition time cohorts.
Attribution AnalysisProvides comparison data for multiple attribution models (first click/last click/linear, etc.).
Advantages and Limitations
Advantages
Standardized interface: Adopts the MCP protocol for seamless integration with other analysis tools.
Comprehensive data: Covers all core marketing metrics on the Northbeam platform.
Flexible usage: Supports both command - line calls and visual interfaces.
Real - time updates: Data is updated as frequently as once an hour.
Limitations
Requires an API key: You must apply for access to the Northbeam platform in advance.
Data latency: There is a 1 - 2 hour processing delay for some metrics.
Learning curve: You need to familiarize yourself with the MCP protocol specifications when using it for the first time.
How to Use
Environment Preparation
Ensure that the Node.js 16+ runtime environment is installed.
Install Dependencies
Install the necessary dependency packages via npm.
Configure Authentication
Create a.env file in the project root directory and fill in your API key and brand name.
Start the Service
Run the development server to start using it.
Test the Connection
Use the built - in MCP Inspector to verify that the service is running properly.
Usage Examples
Evaluate Q3 Marketing EffectivenessThe marketing director needs to evaluate the advertising effectiveness of each channel in the third quarter.
Analyze New User RetentionThe product team wants to understand the 30 - day retention of new users added in August.
Frequently Asked Questions
How to obtain an API key?
What is the data update frequency?
Which attribution models are supported?
Related Resources
Northbeam Official Documentation
Contains a complete API reference and data analysis guide.
MCP Protocol Specification
The official technical specification of the Model Context Protocol.
Example Code Repository
Contains example code for calling the MCP server in various languages.
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