H

Hubspot MCP Custom

HubSpot has launched a beta version of the MCP Server, enabling AI clients to seamlessly operate HubSpot data and features, and supporting access through various MCP client configurations.
2 points
4

What is the HubSpot MCP Server?

The HubSpot MCP Server is a service based on the Model Context Protocol (MCP) standard that allows AI models to interact with HubSpot applications through a unified interface. It serves as an abstraction layer over HTTP, enabling AI agents to access HubSpot features without understanding specific API protocols.

How to use the HubSpot MCP Server?

Connect to the MCP Server by configuring supported clients (such as Claude Desktop or Cursor), and then interact with HubSpot data using natural language instructions.

Use cases

Suitable for HubSpot - related business scenarios that require automatic management of CRM data, creation of marketing campaigns, tracking of sales leads, etc. through AI.

Main Features

CRM Data AccessRead and search data of CRM objects such as contacts, companies, and deals.
Data ModificationCreate and update CRM records in batches.
Relationship ManagementManage associations between different CRM objects.
Interaction ManagementCreate and manage interaction records such as notes and tasks.
WorkflowsView and manage automated workflows.

Advantages and Limitations

Advantages
Interact with HubSpot without API expertise.
Unified interface simplifies AI integration.
Support for batch operations improves efficiency.
Natural language interaction lowers the usage threshold.
Limitations
Currently in the testing phase, and the functionality may be unstable.
Requires client configuration to use.
Limited by the permission scope of private applications.

How to Use

Install Node.js and npm
Download and install the latest version from the Node.js official website.
Create a HubSpot Private App
Create a private app in HubSpot settings and obtain an access token.
Configure the Client
Add MCP Server configuration according to the client you are using (Claude Desktop or Cursor).
Restart the Client
Restart the client after saving the configuration to start using it.

Usage Examples

Get Customer InsightsGet the latest company information from your HubSpot account.
Create a New ContactCreate a new contact record in HubSpot.
Manage TasksCreate a follow - up task.

Frequently Asked Questions

Is the MCP Server free?
Which clients are supported?
How to provide feedback?

Related Resources

MCP Protocol Official Website
Model Context Protocol standard documentation.
HubSpot Developer Center
Detailed documentation for the HubSpot MCP Server.
Early Adopter Program Terms
Beta version usage terms.
MCP Client List
List of clients compatible with the MCP protocol.
Installation
Copy the following command to your Client for configuration
{
  "mcpServers": {
    "hubspot": {
      "command": "npx",
      "args": ["-y", "@hubspot/mcp-server"],
      "env": {
        "PRIVATE_APP_ACCESS_TOKEN": "<your-private-app-access-token>"
      }
    }
  }
}
Note: Your key is sensitive information, do not share it with anyone.
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