Impact MCP Server

🚀 IMPACT Framework MCP Server

A Model Context Protocol (MCP) server offering B2B positioning and messaging tools based on the IMPACT Framework by Shashwat Ghosh.

🚀 Quick Start

The IMPACT Framework MCP Server provides B2B positioning and messaging tools. It is based on the IMPACT Framework, which is a systematic approach for creating effective positioning and messaging.

✨ Features

What is the IMPACT Framework?

Messaging & Positioning for Better Storytelling

The IMPACT Framework is a systematic approach to create sharp positioning, differentiated value proposition, and effective messaging designed to address each persona of the buying group.

"Great positioning makes your product's value obvious to the customers who need it most. The IMPACT Framework ensures you get there systematically."

📦 Installation

npx @shashwatgtmalpha/impact-mcp-server

Or install globally:

npm install -g @shashwatgtmalpha/impact-mcp-server

💻 Usage Examples

Basic Usage

Example 1: Get Framework Overview

{
  "tool": "impact_get_framework",
  "arguments": {
    "component": "overview"
  }
}

Example 2: Identify Champions Analysis

{
  "tool": "impact_identify_champions",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting platform",
    "target_market": "B2B SaaS companies",
    "typical_deal_size": "$50K ARR",
    "sales_cycle": "3-6 months"
  }
}

Example 3: Craft Positioning Statement

{
  "tool": "impact_craft_message",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting",
    "target_customer": "VP Sales at B2B SaaS companies",
    "category": "Revenue Intelligence",
    "key_differentiator": "uses actual buyer behavior signals",
    "main_alternative": "spreadsheet forecasting",
    "key_benefit": "95% forecast accuracy"
  }
}

Example 4: Full Positioning Audit

{
  "tool": "impact_full_audit",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting platform",
    "target_market": "B2B SaaS companies with 50-500 employees",
    "current_positioning": "The AI forecasting platform for modern sales teams",
    "main_competitors": "Clari, Gong, spreadsheets",
    "biggest_challenge": "Differentiating from larger competitors"
  }
}

📚 Documentation

Framework Flow

The IMPACT Framework follows a logical progression:

Week 1-2: Research & Foundation (I + M)
    └── Customer Intelligence Audit
    └── Competitive Analysis
            ↓
Week 3-4: Positioning Strategy (P + A)
    └── Value Pyramid Builder
    └── Beachhead Strategy
            ↓
Week 5-6: Core Message Development (C)
    └── Positioning Statement
    └── Message Hierarchy
            ↓
Week 7-8: Tactical Execution (T)
    └── Multi-Channel Deployment
    └── Sales Enablement

Related Frameworks

This MCP server is part of Shashwat Ghosh's GTM methodology suite:

• IMPACT (this server) - Positioning & Messaging
• EPIC - GTM Execution (Ecosystem, Product-led, Inbound/Outbound, Community)

Recommended flow: IMPACT first (positioning) → then EPIC (go-to-market execution)

Configuration

Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "impact-framework": {
      "command": "npx",
      "args": ["@shashwatgtmalpha/impact-mcp-server"]
    }
  }
}

Claude Code

Add to .mcp.json:

{
  "mcpServers": {
    "impact-framework": {
      "command": "npx",
      "args": ["@shashwatgtmalpha/impact-mcp-server"]
    }
  }
}

🔧 Technical Details

Tools Included

📄 License

MIT

🔗 Links

• IMPACT Framework Notion Template
• EPIC Framework MCP Server
• GTM Alpha Consulting

👨‍💼 Author

Shashwat Ghosh
Founder, Helix GTM Consulting
LinkedIn | GTM Alpha