Stobo MCP

Stobo MCP Server is an SEO, AEO, and E-E-A-T website auditing tool that can be used directly in Claude Desktop. It provides structured repair briefs to help developers quickly optimize websites.

Developer tools Marketing #SEO Audit #Website Optimization #Repair Brief .Python

rating : 2 points

downloads : 4.6K

update time : 2026-03-13

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What is Stobo MCP Server?

Stobo MCP Server is a website auditing tool designed specifically for Claude Desktop. It can conduct comprehensive SEO (Search Engine Optimization), AEO (AI Engine Optimization), and E-E-A-T (Experience, Expertise, Authority, and Trustworthiness) audits on any website. It can not only identify problems but also generate structured repair briefs. Developers can directly put these briefs into Claude Code, Cursor, or VS Code to start the repair work.

How to use Stobo MCP Server?

Using Stobo is very simple: After installing the MCP server in Claude Desktop, simply tell Claude “stobo this site: example.com”, and Claude will perform a complete website audit. After the audit is completed, Claude will automatically provide an option to generate a repair brief, and you can download this brief and hand it over to the development team. The entire process is completed in one conversation without the need to manually operate multiple tools.

Use Cases

Stobo is most suitable for the following scenarios: 1. Website SEO optimization: Quickly identify and fix SEO problems. 2. Content quality improvement: Evaluate and improve the AEO performance of articles. 3. Website maintenance: Regularly check the health status of the website. 4. Development collaboration: Provide clear technical repair guidelines for the development team. 5. Competitive analysis: Understand the optimization level of competitors' websites.

Main Features

Complete Website Audit

Perform more than 30 SEO checks, 7 AEO checks, and a comprehensive E-E-A-T assessment at one time, covering all pages of the entire website.

Single Article Audit

Conduct 7 SEO checks and 14 AEO checks on a specific article to deeply analyze the content quality.

Automatic Repair Brief Generation

Automatically generate a structured Markdown repair brief based on the audit results, sorted by priority, and include specific repair instructions.

Content Freshness Check

Scan the sitemap, check the coverage of datePublished and dateModified, and ensure the timeliness of the content.

robots.txt Generator

Automatically generate a robots.txt file friendly to AI crawlers, covering 21 major search engine robots.

Sitemap Generator

Crawl up to 200 URLs through BFS and automatically generate a standard sitemap.xml file.

Advantages

Efficient and time-saving: Compared with manually using web_fetch, it can save 82% of token consumption and a large number of API calls.

Integrated solution: Complete multiple checks in a single call without switching tools.

Developer-friendly: The generated repair briefs can be directly used in the development environment, improving collaboration efficiency.

Free basic functions: The core audit and repair tools are completely free without the need for an API key.

Intelligent suggestions: Not only identify problems but also provide specific repair solutions and priority sorting.

Limitations

Advanced functions require payment: Advanced functions such as llms.txt generation and brand voice extraction will be charged soon.

Dependent on the Claude environment: It needs to run in Claude Desktop and cannot be used independently.

Crawling limitation: The sitemap generator can only crawl up to 200 URLs.

Requires technical configuration: Installation and configuration require certain technical knowledge.

How to Use

Install Stobo MCP

Install the Stobo MCP server package via pip, or use uvx to run it directly without installation.

Configure Claude Desktop

Add the Stobo MCP server to the configuration file of Claude Desktop.

Start the Audit

Directly tell Claude the website or article to be audited in Claude Desktop.

Generate a Repair Brief

After the audit is completed, let Claude generate a repair brief, download it, and hand it over to the development team.

Usage Examples

SEO Optimization for a New Website

A newly launched website needs comprehensive SEO optimization to ensure it is search engine-friendly.

Improving the Quality of a Blog Article

You want to improve the AI engine visibility and readability of a blog article.

Website Maintenance Check

Regularly check the health status of the website to ensure there are no technical SEO problems.

Collaboration for the Development Team

Provide a clear list of technical tasks for the development team.

Frequently Asked Questions

Is Stobo MCP Server free?

Do I need an API key?

What is the difference between Stobo and manually using web_fetch?

What format is the repair brief in?

How to update Stobo MCP?

Which operating systems does Stobo support?

Related Resources

Official Documentation

Complete installation guide, configuration instructions, and API reference.

GitHub Repository

Source code and issue tracking.

PyPI Package Page

Python package information and installation instructions.

Changelog

Version update records and new feature descriptions.

🚀 Stobo MCP Server

Audit any site for SEO, AEO, and E-E-A-T from Claude Desktop and get a structured fix brief for developers.

🚀 Quick Start

Audit any site for SEO, AEO, and E-E-A-T from Claude Desktop. You can get a structured fix brief that your developer can directly use in Claude Code, Cursor, or VS Code to start making improvements.

You: stobo this site: example.com

Claude: I just received a complete audit for example.com. SEO, AEO, EEAT,
per-page breakdowns, 30+ checks with scores and details.

Want me to generate a fix brief you can download and drop into
Claude Code, Cursor, or hand off to your developer?

✨ Features

Why not just use web_fetch?

Fetching every page manually costs ~386,000 tokens across 16+ calls. It still misses Core Web Vitals, TTFB, and Flesch-Kincaid. Those metrics require server-side computation. Stobo runs everything in one call.

	Manual (web_fetch)	Stobo MCP
`audit_site`	71,000 tk · 6 fetches	20,000 tk · 1 call
`audit_freshness`	60,000 tk · 20 fetches	3,000 tk · 1 call
`generate_llms_txt`	35,000 tk · 6 fetches	3,000 tk · 1 call
`extract_tone`	35,000 tk · 10 fetches	5,000 tk · 1 call
Full suite	264,500 tk · 56 fetches	47,000 tk · 9 calls

It uses 82% fewer tokens. And you get metrics that Claude cannot compute from raw HTML alone.

What happens after an audit

Claude receives 30+ scored checks across SEO, AEO, and E-E-A-T. It then offers a fix brief: structured markdown with every failing check, prioritized by impact, with specific fix instructions. Paste it into Claude Code, Cursor, or VS Code and start making improvements.

Claude also offers generators for quick wins. If the robots.txt is failing, Claude can generate one. The same goes for llms.txt, sitemap, and freshness code. The audit-to-fix loop runs in a single conversation.

Tools

Free — no API key required

Say to Claude	What it does	Tool
"Stobo this site: example.com"	30 SEO + 7 AEO checks + E-E-A-T + blog detection across your whole site	`audit_site`
"Audit this article: example.com/blog/post"	7 SEO + 14 AEO checks on a single article	`audit_article`
"Generate a fix brief"	Structured markdown fix brief from a completed audit. Numbered tasks, priority order, fix instructions. IDE-ready.	`generate_fix_brief`
"Check freshness across example.com/sitemap.xml"	Scan your sitemap for datePublished and dateModified coverage	`audit_freshness`
"Generate a robots.txt for example.com"	AI-crawler-friendly robots.txt. All 21 major bots covered.	`generate_robots_txt`
"Generate a sitemap for example.com"	BFS-crawl up to 200 URLs and return a sitemap.xml	`generate_sitemap`
"Generate freshness code for example.com/blog/post"	JSON-LD snippet with datePublished and dateModified	`generate_freshness_code`
"Check connection"	Diagnostic ping. Also tells you if a newer MCP version is available.	`check_connection`

Premium — coming soon

Say to Claude	What it does	Tool
"Generate llms.txt for example.com"	Crawl your site and return a spec-compliant llms.txt	`generate_llms_txt`
"Extract brand voice from example.com/blog"	Analyze up to 10 articles and create a persistent voice profile	`extract_tone`
"Rewrite this article: example.com/blog/post"	Audit + tone match + full rewrite in one pipeline	`rewrite_article`
"Audit the UX of example.com"	50+ UX checks across accessibility, forms, typography, and navigation	`audit_ux`
"How many credits do I have?"	Credit balance and usage breakdown	`get_credits`

Routing

Domain or homepage → audit_site
Blog post or article URL → audit_article
After any audit → Claude offers generate_fix_brief automatically

📦 Installation

pip install stobo-mcp

No install with uvx:

uvx stobo-mcp

📚 Documentation

Setup

Add to your Claude Desktop config.

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json

Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "stobo": {
      "command": "stobo-mcp",
      "env": {
        "STOBO_API_KEY": "your-api-key",
        "STOBO_BASE_URL": "https://api.trystobo.com"
      }
    }
  }
}

STOBO_API_KEY is optional. Every audit and fix brief tool works without one. API key support for premium tools is coming soon.

Full setup guide at docs.trystobo.com.

Upgrades

pip install --upgrade stobo-mcp

Run check_connection. Claude will tell you if a newer version is available.

What's new in v0.5.0

generate_fix_brief: structured fix brief from any completed audit. Free, instant, no LLM.
Claude now offers a fix brief automatically after every audit_site or audit_article run.
check_connection reports when a newer version is available.
Version strings are now consistent across server, client, and package.

📄 License

MIT

audit_site

Analyze the SEO performance and AI visibility of a website. Run 30 SEO checks, 7 AEO checks, detect blogs, and map the sitemap. This is the main tool - for any website or homepage. Results are cached for 24 hours.

Parameters

url : str*

Description

The URL of the website to be analyzed

audit_article

Analyze the SEO and AI readability of a single blog post or article. Run 7 SEO and 14 AEO checks. Only for specific article URLs (e.g., /blog/my-post), not for the homepage.

Parameters

url : str*

Description

The URL of the article to be analyzed

Parameters

keyword : str | None*

Description

Optional keyword

Parameters

use_playwright : bool*

Description

Whether to use Playwright to render the page

generate_llms_txt

Create an llms.txt file to help AI assistants understand your website. Use when the audit shows that llms.txt is missing or incomplete. Returns the content ready to be deployed to the root of the domain.

Parameters

url : str*

Description

The website URL

generate_robots_txt

Create a robots.txt that welcomes AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.). Use when the audit shows that AI crawlers are blocked. Free and instant.

Parameters

url : str*

Description

The website URL

generate_sitemap

Create a sitemap.xml by crawling website pages. Use when the audit shows that the sitemap is missing or incomplete. Free.

Parameters

url : str*

Description

The website URL

Parameters

max_urls : int*

Description

The maximum number of URLs

generate_freshness_code

Create date tags to let AI know that your content is up-to-date. Generate a ready-to-use code snippet containing the publication date and update date. Use when the audit shows that freshness signals are missing. Free and instant.

Parameters

url : str*

Description

The website URL

generate_fix_brief

Generate a structured repair brief from a completed audit. Returns a markdown document of all failed checks sorted by impact priority, including repair instructions. Can be directly pasted into Claude Code, Cursor, or any AI coding assistant. Free and instant.

Parameters

audit_id : str*

Description

The audit ID from the seo_audit.id field in the audit_site results

rewrite_article

Rewrite an existing article to improve its SEO and AI visibility while maintaining the brand voice. First audit the article, then perform targeted repair and rewriting. Returns the improved version.

Parameters

url : str*

Description

The article URL

Parameters

customer_id : str | None*

Description

Customer ID

extract_tone

Analyze the brand's writing style from blog articles. Read up to 10 articles and create a voice profile that describes your tone, vocabulary, and style patterns.

Parameters

blog_url : str*

Description

The blog URL

Parameters

customer_id : str | None*

Description

Customer ID

Parameters

max_articles : int*

Description

The maximum number of articles

audit_freshness

Check how many of your blog articles have correct date tags. Scan your sitemap and report which pages are missing the freshness signals that AI assistants are looking for.

Parameters

sitemap_url : str*

Description

The sitemap URL

Parameters

limit : int*

Description

Limit number

get_credits

Check how many credits you have left. Shows your plan, usage, and remaining balance.

check_connection

Check if the Stobo API is reachable. Use this tool to diagnose connection problems before running an audit.