Craft Gtm MCP

The CRAFT GTM MCP Server provides eight strategic market entry execution tools, based on the CRAFT framework, to help founders, CMOs, and strategic leaders conduct in - depth strategic work such as product - market fit assessment, launch planning, customer research, and retention strategies.

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What is the CRAFT GTM MCP Server?

The CRAFT GTM MCP Server is an intelligent toolset specifically designed for market entry strategies, containing eight core strategic execution tools. It is based on the CRAFT framework (Character - Result - Artifact - Frame - Timeline), helping startups, marketing leaders, and product leaders systematically plan, execute, and optimize market entry strategies.

How to use the CRAFT GTM MCP Server?

After installing through Claude Desktop or directly via the command line, you can directly call eight professional tools in the conversation. Each tool is designed for in - depth work scenarios (more than 1 hour), suitable for strategic decisions such as quarterly planning, major product launches, and customer retention optimization.

Applicable Scenarios

Most suitable for founders, CMOs, product leaders, and growth leaders for strategic planning. Typical use cases include: new product launch planning, quarterly business reviews, customer churn analysis, competitive strategy formulation, partner program design, crisis response preparation, and other strategic work that requires a structured framework.

Main Features

Product - Market Fit Assessment

Assess the product - market fit through five dimensions (value, stickiness, growth, satisfaction, economic benefits), generate a scorecard from 0 - 100, identify gaps, and provide a 90 - day improvement plan.

Product Launch Commander

Create a complete 12 - week product launch timeline, including a RACI responsibility matrix, risk mitigation plan, and contingency plan, to ensure an orderly and controllable launch process.

Customer Interview Toolkit

Provide a structured interview script, question library, and insight synthesis template to help the team systematically collect and analyze customer feedback, avoiding subjective bias.

Customer Retention Handbook

Build a customer health scoring model, design a hierarchical intervention strategy, create an automated early - warning system, and systematically reduce the customer churn rate.

Partner Architect

Design a four - layer partner program structure, calculate the cooperation economic model, develop partner empowerment courses, and establish a sustainable ecosystem.

Crisis Response Planner

Define the crisis severity level, create a standardized response template, develop an emergency handbook, and help the team stay calm and efficient during a crisis.

Competitive Intelligence Analysis

Generate competitive battle cards, feature comparison matrices, and objection - handling guides to help the sales team gain an advantage in competitive transactions.

GTM Strategy Analyzer

Evaluate existing market entry strategy documents, calculate the CRAFT framework score, identify strategy loopholes, and provide specific improvement suggestions.

Advantages

Structured framework: Based on the proven CRAFT framework, avoiding randomness in strategic planning

In - depth work support: Each tool is designed for in - depth strategic work of more than 1 hour, rather than superficial analysis

Founder - friendly: Specifically designed for startup teams with limited resources, focusing on practicality and executability

Comprehensive coverage: Covers the entire lifecycle of market entry strategies, from product fit to crisis management

Customizable output: All tools generate directly usable documents, templates, and action plans

Limitations

Learning curve: Requires understanding the basic concepts of the CRAFT framework to make full use of it

Time investment: Each tool requires a long time (more than 1 hour) to achieve the best results

Data dependency: Some analyses require input of existing business data (such as MRR, churn rate, etc.)

Strategic orientation: More suitable for strategic planning rather than daily operational tasks

Team collaboration: The best results require the joint participation and discussion of the team

How to Use

Installation and Configuration

Add MCP server settings to the Claude Desktop configuration file, or globally install the command - line version via npm.

Select a Tool

Select the most relevant tool from the eight tools according to the current strategic needs. For example: select launch_commander for a new product launch, and retention_playbook for customer churn issues.

Provide Context

Provide detailed business context to the tool: product information, target market, existing data, team size, time constraints, and other key information.

Execute Analysis

Let the tool run a complete analysis process and generate a structured output. This usually takes a long time (more than 1 hour), so please ensure you have enough focused time.

Team Discussion

Share the reports, plans, or templates generated by the tool with the team, conduct discussions, make modifications, and finally determine the execution plan.

Usage Examples

Product - Market Fit Assessment for a SaaS Startup

A SaaS company targeting small and medium - sized enterprises has been in operation for six months. It needs to assess whether it has achieved product - market fit and determine the focus of the next - step optimization.

Enterprise - Level Feature Launch Planning

Plan to launch a new security and compliance feature for enterprise customers, and ensure a smooth launch process without affecting existing customers.

Reducing SMB Customer Churn Rate

The churn rate of small and medium - sized enterprise customers has been around 5%. A systematic solution to the retention problem is needed.

Frequently Asked Questions

What size of companies is CRAFT GTM suitable for?

How much time is needed to see results?

What data inputs are required?

How to collaborate with the team for use?

What is the CRAFT framework?

What is the difference from other GTM tools?

Related Resources

CRAFT Content MCP

Eight content creation tools (case studies, newsletters, webinars, etc.)

IMPACT MCP

Product positioning framework tool to help define market positioning and value proposition

EPIC MCP

A complete market entry strategy framework covering a wider range of strategic planning

GTM Alpha Toolkit

More market entry tools and resources, created by Shashwat Ghosh

Detailed Explanation of the CRAFT Framework

In - depth understanding of the theoretical basis and application cases of the CRAFT framework

🚀 CRAFT GTM MCP Server

Powered by the CRAFT Framework, offering 8 strategic GTM execution tools.

Created by Shashwat Ghosh | Top 30 PLG Creator Worldwide

🚀 Quick Start

CRAFT GTM offers strategic go - to - market (GTM) tools for founders, CMOs, and strategy leaders. It provides comprehensive frameworks for various aspects such as product - market fit assessment, launch planning, customer research, and more.

✨ Features

CRAFT GTM provides strategic GTM tools for founders, CMOs, and strategy leaders with the following capabilities:

Product - Market Fit Assessment
Launch Planning & Execution
Customer Research
Retention Strategy
Partner Programs
Crisis Management
Competitive Intelligence

Typical use: Quarterly planning, major initiatives, strategy development (1+ hour deep work)

📦 Installation

Claude Desktop

Add the following to your claude_desktop_config.json:

{
  "mcpServers": {
    "craft - gtm": {
      "command": "npx",
      "args": ["-y", "@shashwatah/craft - gtm - mcp"]
    }
  }
}

Manual Installation

npm install -g @shashwatah/craft - gtm - mcp
craft - gtm - mcp

💻 Usage Examples

Basic Usage

PMF Assessment

"Assess PMF for our product [name] targeting [market].
Current metrics: $50K MRR, 8% monthly churn, NPS 35, 6 months in market.
Customer feedback: Users love feature X but struggle with onboarding."

Launch Planning

"Create a launch plan for [feature] launching [date].
Target: Enterprise IT managers in healthcare.
Goals: 500 signups, 50 demos, 10 closed deals in 30 days."

Retention Strategy

"Build a retention playbook for our SMB segment.
Current churn: 5% monthly. Main reasons: Poor onboarding, missing integrations.
CS team: 2 people, using Intercom."

📚 Documentation

Tools Included

Property	Details
`pmf_scorecard`	Assess Product - Market Fit. Output: 5 - dimension scorecard (0 - 100), gap analysis, 90 - day plan
`launch_commander`	Plan product launches. Output: 12 - week timeline, RACI matrix, contingency plans
`customer_interview_kit`	Research customers. Output: Interview scripts, question bank, synthesis templates
`retention_playbook`	Reduce churn. Output: Health score model, intervention playbooks, alerts
`partner_architect`	Build partner programs. Output: 4 - tier structure, economics, enablement curriculum
`crisis_planner`	Prepare for crises. Output: Severity levels, response templates, playbooks
`competitive_intel`	Win competitive deals. Output: Battle cards, feature matrix, objection handlers
`craft_gtm_analyzer`	Improve strategy docs. Output: CRAFT score, gap analysis, recommendations

The CRAFT Framework

Character - Who executes this? Result - What's the desired outcome? Artifact - What gets produced? Frame - What's the context? Timeline - What are the steps?

🔗 Related

[CRAFT Content MCP](https://github.com/anthropics/craft - content - mcp) - 8 content creation tools (case studies, newsletters, webinars)
[IMPACT MCP](https://github.com/shashwatgtm/impact - mcp) - Positioning framework
[EPIC MCP](https://github.com/shashwatgtm/epic - mcp) - GTM strategy framework

📄 License

MIT License - Created by Shashwat Ghosh

Part of the GTM Alpha Toolkit | gtmexpert.com

pmf_scorecard

Product - market fit assessment: Generate a comprehensive PMF scorecard including five - dimension analysis (25% for market demand, 25% for customer satisfaction, 20% for competitive position, 20% for product performance, 10% for market validation), a weighted score from 0 - 100, gap identification, and a 90 - day action plan.

Parameters

product : string*

Description

Name and brief description of the product/service

Parameters

target_market : string*

Description

The specific market segment you are targeting

Parameters

current_metrics : string*

Description

Key metrics: MRR, churn rate, NPS, CAC, LTV, growth rate

Parameters

time_in_market : string*

Description

Time since launch

Parameters

customer_feedback : string*

Description

Qualitative insights from customers

launch_commander

Launch sequence planner: Generate a complete 12 - week launch plan including a weekly timeline (6 weeks pre - launch, launch week, 4 weeks post - launch), an hourly launch schedule on the launch day, channel coordination, a RACI matrix, a contingency plan, and a success metrics dashboard.

Parameters

product_feature : string*

Description

The product/feature being launched

Parameters

launch_date : string*

Description

Target launch date

Parameters

target_segments : string*

Description

Primary and secondary audience segments

Parameters

channels : string*

Description

Available channels: marketing, sales, public relations, partners

Parameters

goals : string*

Description

Launch goals and success metrics

Parameters

budget : string*

Description

Available budget

Parameters

team : string*

Description

Team members and roles

customer_interview_kit

Customer research framework: Generate a complete interview toolkit including a five - stage script, a question library by category (JTBD, pain points, value, competition, decision - making), follow - up prompts, an insight synthesis template, and a cross - interview pattern analysis framework.

Parameters

research_objective : string*

Description

What you are trying to understand

Parameters

interview_type : string*

Description

Type: discovery, validation, feedback, churn

Parameters

customer_segment : string*

Description

The specific role/segment to be interviewed

Parameters

key_questions : string*

Description

Main research questions (2 - 3)

Parameters

duration : string*

Description

Target interview duration

retention_playbook

Retention strategy framework: Generate a comprehensive retention system including a customer health scoring model (five components, 100 points), an intervention handbook by segment (healthy/at - risk/critical), early - warning alerts, a rescue handbook with email templates, and success metrics.

Parameters

customer_segment : string*

Description

The customer segment to focus on

Parameters

current_churn_rate : string*

Description

Current churn rate and time frame

Parameters

churn_reasons : string*

Description

Known main churn factors

Parameters

customer_lifecycle : string*

Description

Typical journey stages

Parameters

resources : string*

Description

Size and tools of the CS team

partner_architect

Partner program framework: Design a complete partner program including a four - layer structure (registration → silver → gold → platinum), a commission model, empowerment courses, a recruitment handbook, a joint business planning template, and success metrics.

Parameters

company : string*

Description

Your company name

Parameters

product : string*

Description

The product/service for cooperation

Parameters

partner_goals : string*

Description

The goals you hope to achieve through partners

Parameters

partner_types : string*

Description

Types: distributor, integrator, referral, agent

Parameters

current_partnerships : string*

Description

Existing partnerships

Parameters

resources : string*

Description

Team and budget for the partner program

crisis_planner

Crisis response framework: Generate a crisis response handbook including four severity levels, a stakeholder communication matrix, a response team structure, specific crisis handbooks (security breach, service interruption, public relations), statement templates, a frequently - asked - questions library, and a post - crisis review process.

Parameters

company : string*

Description

Company name

Parameters

industry : string*

Description

Industry/field

Parameters

potential_crises : string*

Description

Types: product issues, security, public relations, operations

Parameters

stakeholders : string*

Description

Key stakeholders

Parameters

spokesperson : string*

Description

The person representing the company to speak

competitive_intel

Competitive intelligence package: Generate battle cards, feature comparison matrices, win/loss frameworks, positioning maps, trap questions, objection - handling, competitive response handbooks, and monitoring systems for each competitor.

Parameters

your_product : string*

Description

Your product name and description

Parameters

market : string*

Description

Target market

Parameters

competitors : string*

Description

3 - 5 key competitors (comma - separated)

Parameters

your_differentiators : string*

Description

Your unique value proposition

Parameters

common_objections : string*

Description

Objections in competitive transactions

craft_gtm_analyzer

CRAFT strategy analyzer: Analyze any GTM strategy document according to the CRAFT principles (role, result, output, framework, timeline). Return a CRAFT score from 0 - 100, dimension assessment, gap analysis, and improvement suggestions.

Parameters

document_content : string*

Description

Content of the strategy document to be analyzed

Parameters

document_type : string*

Description

Type: GTM plan, launch plan, positioning

Parameters

intended_audience : string*

Description

The people who will use this document