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Instagram MCP Server
The Instagram MCP Server is a Node.js-based backend system that retrieves and analyzes post data and engagement metrics for Business/Creator accounts via the Instagram Graph API, and provides content insights and growth strategy suggestions.
rating : 2 points
downloads : 9.7K
What is Instagram MCP Server?
The Instagram Marketing Control Panel (MCP) Server is a backend service that connects to Instagram's Graph API to fetch and analyze post data for Business and Creator accounts. It helps users track engagement metrics like likes, comments, and reach, and provides insights to improve content strategy.How to use Instagram MCP Server?
To use the MCP Server, you'll need to set up a Facebook Developer account, link your Instagram Business/Creator account, and obtain API access tokens. The server then fetches your post data which you can view through a connected frontend interface.Use Cases
Ideal for social media managers, content creators, and marketers who need to track Instagram performance metrics and optimize their content strategy based on data-driven insights.Key Features
Post Analytics
Track and analyze key metrics including likes, comments, shares, and reach for each Instagram post.
Account Insights
Get comprehensive insights into your Instagram Business/Creator account performance over time.
Content Suggestions
Receive data-driven recommendations to improve your content strategy and increase engagement.
Advantages
Provides centralized access to Instagram analytics data
Helps identify high-performing content
Supports data-driven marketing decisions
Easy integration with existing marketing workflows
Limitations
Requires Instagram Business/Creator account
Needs Facebook Developer setup for API access
Limited to data available through Instagram Graph API
Requires technical setup for server deployment
Getting Started
Set Up Facebook Developer Account
Create a Facebook Developer account and register your application to get API credentials.
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Link Instagram Account
Connect your Instagram Business or Creator account to a Facebook Page.
Install the Server
Clone the repository and install dependencies.
Configure Environment
Create a.env file with your API credentials.
Start the Server
Run the server to begin accessing Instagram data.
Example Use Cases
Tracking Post Performance
Monitor how your recent Instagram posts are performing in terms of engagement.
Content Strategy Optimization
Analyze which types of content perform best to inform future posts.
Frequently Asked Questions
What type of Instagram account do I need?
How do I get API access tokens?
What metrics can I track?
Helpful Resources
Instagram Graph API Documentation
Official documentation for Instagram's Graph API
Facebook Developer Portal
Create and manage your Facebook Developer account
Sample Frontend Implementation
Example frontend to visualize the MCP Server data
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